The brand was inspired by Christian Benini, an advertising photographer who decided to start the production of a wallpaper that is completely new compared to the traditional wall aesthetics. The brand’s decorations are completely innovative because they tell dream environments, real or imaginary, floating objects in pastel colors, changing the emotional geometry of the house with their presence. The wallpapers of this brand, for indoor and outdoor, communicate refinement and desire to play with art at the same time, in fact they have received several important awards for design, such as the Archiproducts Design Awards 2018. The innovation is also represented by the use of waterproofing materials that make the coatings particularly suitable for humid environments and exposed to the weather.
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