The company was founded in Seattle in 2007 by Seth Grizzle and Jonathan Junker, two architects passionate about product design who decide to start the production of sustainable lamps. Their lighting projects are environmentally friendly, in fact many of the materials used are recycled, especially cardboard. The brand has grown very quickly, due to the beauty of their lamps and furniture that have been added to the lighting over the years. Since 2012 the brand has also been based in Amsterdam.
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