The company was founded in 1979 by an intuition of Giandomenico Belotti: the "Spaghetti chair", the first chair of the brand to enter the collection of Moma in New York. The collaboration, a few years later, with the Ticinese architect Mario Botta gives life to the second iconic chair, the "Botta", followed quickly by a collection entirely dedicated to the outdoor of great success for its design, for its resistance and practicality. In the following years, Belotti uses the expertise of big names such as Jasper Morrison, Alberto Meda, Riccardo Blumer, Michele De Lucchi and many others, for the creation of design furniture for every room of the house, from the sleeping area to the living area.
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