It was born in Germany, in Weil am Rhein, in 1950 thanks to the creative and entrepreneurial spirit of Willi Fehlbaum, who owned a furniture shop in Basel, Switzerland. After a few years, Fehlbaum became interested in the works of George Nelson and the spouses Charles and Rey Eames, and bought the rights to start a production dedicated to them. In 1981, a major fire destroyed the company's factories and the British architect Nicholas Grimshaw was commissioned to design a new factory, using innovative materials. The new plant project was expanded and continued in the years to come, with the construction of new buildings designed by architects of the caliber of Alvaro Siza and Frank Gehry. In the 1990s, Iraqi architect Zaha Hadid and Japanese architect Tadao Ando were involved in the design of new pavilions. The production of this brand is dotted with products that have become iconic for the history of design, thanks to constant and transversal research that led the company to make use, in the 2000s, of the collaboration of architects and designers such as Verner Panton, Antonio Citterio, Philippe Starck, Mario Bellini, Glen Oliver Löw, Dieter Thiel, Jasper Morrison, Eero Saarinen and Alberto Meda.